Ureherit (Architects for Heritage in Ukraine: Recreating Identity and Memory) is an international project co-funded by the European Union, aimed at supporting Ukrainian architects, displaced professionals, and the Ukrainian cultural and creative sectors. The project is developed by a consortium of eleven architectural and educational institutions from across Europe and Ukraine, with the Architects’ Council of Europe as an associated partner. 

Their request was the development of a visual identity that reflected the mission of the project. This identity needed to function within an international context, balancing clarity and cultural meaning, while expressing Ukrainian cultural heritage. The logotype itself had to be set in Latin script and remain easily readable for a broad European audience. To develop this identity, we drew on Ukrainian folk art and modernism, using the recurring grapevine motif — present in Ukrainian visual culture for centuries — as a central symbol. The colour palette was based on the work of Hanna Sobachko-Shostak, adding cultural embeddedness to the visual representation. The resulting visual identity, including typefaces and visual guidelines, created a scalable design system that was implemented across applications ranging from badges to outdoor advertising, with clear guidelines enabling the creation of new materials in the same style.

Through this, the identity serves as a visual bridge between heritage and the present, supporting Ureherit’s mission to preserve memory while enabling international collaboration.