Impact is an enterprise resource planning (ERP) system that offers comprehensive automation and management of key business processes, spanning finance, sales, warehousing, procurement, customer relationship management, human resources, marketing, and real-time analytics. The core brand essence of Impact centers on empowering its users to positively influence the world around them.

Originally developed by Khan Development, a construction project management firm, the system has since evolved to include a wide range of features that cater to a broader audience beyond the construction industry.

The brand identity for Impact features an abstract owl pointing upward, a symbol that embodies growth and progress. The dynamic identity also includes several logo options that are adaptable to a variety of media. The primary color scheme is vibrant red, complemented by craft and gray concrete hues that symbolize construction plans and the process of questioning and refining them.